no money), while almost half the listeners agreed that being local is radio’s primary advantage. Smartphones only come in second, after cars.īut more interesting are the ranked reasons for radio’s enduring attraction: easy to listen to, familiar hosts, available for free (i.e. respondents listen to AM/FM radio in the car, 18% to satellite radio while personal music rates some 3%.
According to the recently unveiled annual 2021 Techsurvey Jacobs Media and Veritone, 58% of the 40,000 U.S. car listening remains king and accounts for more than 50% of all radio listening. The current orthodoxy goes that, unless good old-fashioned radio or audio also gets all the “bells and whistles” offered by known digital companies and mimics the commercial streaming services provided by the Googles of this world, radio is doomed and will be eliminated from the automotive infotainment landscape. Hybrid radio is a mixture of analog radio and digital broadcast sources, like streaming, or a mash between digital radio (mainly of the local variety) and IP-served radio services. The term, meaning many things to many people, is very fashionable just now, a bit like “digital,” “convergence” and the “multimedia” mantras of some years back. Hybrid radio is presented as a survival solution on the move, as cars remain a key driver of audio listening. This often-rehearsed question resurfaces periodically, as radio is facing an uphill struggle against the digital giants ready to grab the dashboard.
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